Wednesday, February 3rd, I attended the kickoff of Motally’s moChats. Motally plans to hold a moChat the 1st Wednesday of every month at their cozy headquarters in SOMA. MoChats are casual talks designed to share insights about successful mobile development and optimizing mobile sites and apps through analytics. Analytics is what Motally provides, not only for mobile devices on the iPhone, Android, and Blackberry platforms but also for the Apple iPad.
Pizza and drinks, including adult beverages, were served while sitting around a projector and chatting about Motally. Many features were discussed including the 2-way communications, user statistics such as unique users, page views, top referrers, top devices etc. Also discussed was their search tracking feature. When someone does an internal search on a mobile website, the website publisher can track what happens after the search to determine whether an action took place. For example, say an individual searches for pizza on a mobile website and then later makes a phone call to place an order. This is the type of data that is captured by Motally’s analytics and is particularly useful for sites that have strong search functionality. In fact, Yelp, the local search and review site is one of its customers. Other clients include Fandango, IAC, Portable Zoo, and Verve Wireless.
Connect with Motally on Twitter and keep up with them and all the excitement at the Mobile World Congress in Barcelona February 15-18th or if you are in Barcelona, Motally will be at RIM’s App Planet in Hall 7, booth 7B26. You can also join them at the next Motally moChat on Wednesday, March 3rd.
The Motally Team at the AppShowcase/Buzzworthy Event.
About the Author:
Julie Blaustein
Visit Julie’s page at http://www.julieblaustein.com